What are the key ingredients of Purifying Vitamin Shampoo?Updated 4 months ago

The key actives in the Purifying Vitamin Shampoo are Pro-Vitamin B5, Vegan Keratin and Aloe Vera.

• Pro-Vitamin B5 – Deeply moisturises and soothes the scalp for repair and comfort, plus conditions hair for long-lasting moisture and shine.
• Vegan Keratin – A blend of hydrolysed vegetable protein and peptides with a composition close to human keratin, providing advanced protection for the hair shaft, rejuvenation of the hair surface and increased strength to minimise breakage.
• Aloe Vera – Delivers amino acids, natural enzymes and polysaccharide components to naturally balance hair oils whilst calming and moisturising the scalp.

The formula is also enriched with the signature JSH Miracle Hair Complex™, containing 7 science-backed vitamins, nutrients and botanicals: Vegan Keratin, Pro-Vitamin B5, Vitamin C, Calendula, Avocado Oil, Vitamin E and Frankincense.