Why does Purifying Vitamin Shampoo feel different from conventional shampoo?Updated 4 months ago

Our Purifying Vitamin Shampoo may feel slightly different from conventional shampoos because it is natural! It does not contain chemical softeners and is free from nasties — instead, it uses vitamins and botanical actives to gently foam and cleanse.

It is best focused on being massaged into the scalp and then lightly used through the lengths. It is bursting with ingredients that support optimal scalp health, which means healthy, beautiful hair.

Always follow with the Nourishing Vitamin Conditioner, which balances the shampoo out perfectly.